Eisteddfod yr URDD

I directed a commercial for the Welsh language cultural festival, Eisteddfod yr Urdd. My familiarity with directing music content aids in a project like this. The producer (Sian Adler), the team at Urdd and I went through series of revisions and fine tuning the idea so that all were envisioning the same end product. The heads were designed with the input from Urdd, the music was licensed before hand by them and the story board was mapped to the song meaning that we could see a rough idea of the video before it was filmed. This gave everyone a sense of confidence and helped the filming go smoothly.